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Bid Low + Be Acceptable on Technical = Win?

June 10, 2022[email protected]competitive intelligence, market intelligence, win-loss

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly.  Let’s pause though.  Is that really true?  This routinely comes up in Black Hat reviews as a topic of great and enthusiastic debate.  While we presume this is partly a product of…

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