FedSavvy Logo 2019 RGB
  • Home
  • About Us
    • Founder’s Philosophy
    • Meet The Team
    • Join The Team
  • Offerings
    • Black Hat Review Sessions
    • FedSavvy Battle Cards™
    • Rapid CI™
    • FedAgency Insight™
    • Market Intelligence
    • Mergers & Acquisitions Targeting
  • Shop
    • All Products
    • Fundamentals in Competitive Intelligence
    • Rapid CI
    • FedAgency Insight
      • View All
      • U.S. Department of the Army, CHESS ITES-3S – 2024
      • U.S. Department of Veterans Affairs – IT only – 2024
      • Federal Emergency Management Agency – 2023
      • U.S. Customs and Border Protection – 2023
      • Naval Air Systems Command (NAVAIR) – 2024
      • U.S. Immigration and Customs Enforcement – 2023
      • Defense Information Systems Agency (DISA) – 2024
      • SeaPort NxG recompete report for 2024-2025
      • Defense Logistics Agency (DLA) – 2023
  • Resources
    • Blog
    • In the Media
    • Video Library
    • Exclusive Content Library
    • Our Partners
  • Contact Us
    • Subscribe to Newsletters
  • Login
Product was added to your cart

Cart

More risk, management complications and past performance issues…oh my!

October 22, 2023Fedsavvy Strategies, Win Loss trendsBrian Lindholm

With as many bids as we are involved with and we analyze, there are certain lessons one can learn.

One such lesson is never, ever underestimate the power of management and understanding how to drive down risk.

Government evaluators don’t like risk.  Quite honestly, who does like risk?  It’s the spooky boogeyman that lurks around each corner that will ruin your day if you’re not ready to neutralize it.

This example features a high stakes contract pursuit involving a flat management structure vs. a more complex and arguably formidable competitor team for a $900M+ contract.

Have you ever heard the term “Keep it Simple, Stupid?”  In this competition, simplicity of management was a key to victory.

Editor’s note: This real-life example drawn from the GAO protest docket is NOT intended to single out, shame, or otherwise impugn on the reputation of a business.  Quite honestly, this mistake is one of many made by so many bidders that we could easily feature several examples.  This is about learning and not shaming. 

U.S. Department of the Navy, Naval Sea Systems Command (NAVSEA)

Contract is for planning yard support for Littoral Combat Ships.

Protest decision date: August 28, 2019

The protest was centered on two aspects of the contract award decision.

  1. An assignment of risk related to subcontractors for Austral USA (protester)
  2. Challenges to the low risk associated with the Huntington Ingalls Industries (HII, winning bidder) and their wholly owned subsidiary AMSEC

This really was a very close competition.  HII earned a GOOD in technical, management, efficiencies and transition plan.  Past performance was slightly more relevant.  Austral USA earned ACCEPTABLE overall in each category vs. HII and was only Somewhat Relevant in past performance.  Exploring the scoring, we can clearly note that strengths and weaknesses were close.

 HIIAustal
TECHNICAL CAPABILITYGOODACCEPTABLE
 Subfactor 1: PMS PlanningAcceptableGood
Subfactor 2: CNO Availability PlanningOutstandingGood
Subfactor 3: Capabilities and FacilitiesGoodAcceptable
Subfactor 4: QA Processes, Procedures, and ManagementGood Acceptable
Subfactor 5: Scheduling and Orchestrating Maintenance and ModernizationGoodAcceptable
MANAGEMENT APPROACHGOODACCEPTABLE
Subfactor 1: Management PlanOutstandingAcceptable
Subfactor 2: Subcontract ManagementGoodAcceptable
Subfactor 3: Staffing PersonnelAcceptableAcceptable
EFFICIENCIESGOODACCEPTABLE
Subfactor 1: Lifecycle Cost ReductionGoodAcceptable
Subfactor 2: Incorporation of Previous Experience/Lessons IdentifiedGoodAcceptable
TRANSITION PLAN AND SCHEDULEGOODACCEPTABLE
PAST PERFORMANCE 
  RelevancyVery RelevantSomewhat Relevant
  ConfidenceSatisfactory ConfidenceSatisfactory Confidence
TOTAL EVALUATED COST$937,416,022$926,554,156
Table 1  -This was a close competition by all reasonable measures. But was it?

Evaluation scores were generally close as noted below.

  • Austal USA’s proposal received 14 strengths and 5 weaknesses.
  • Huntington Ingalls Industries (HII)’s proposal received 16 strengths and no weaknesses.

As NAVSEA evaluated potential risks in performance, they came up with the below:

  • Austral USA’s proposal received 12 moderate risk and two (2) low risk ratings.
  • HII’s proposal received three (3) moderate risk and 11 low risk ratings to HII’s proposal.

Circling back to the basis of the protest, the plot thickens as we explore what helped HII secure the win.  Let’s break down the two linchpins of HII’s win and the basis of the protest.

Before you declare this was a low bid win, price was NOT a determining factor here as HII bid $937,416,022 and Austral USA bid $926,554,156. 

Keep the management structure simple!

We have HII using its wholly owned subsidiary AMSEC to perform 63 percent of the work.  Austral USA also had a significant subcontracted workshare in using four (4) subcontractors to perform 56.5 percent of work.

Austral USA is self-performing more than HII so that’s a good thing, right?

In this case, that did not help them at all.  In fact, this ended up hurting Austral USA.  Here comes the big bad risk boogeyman to help HII gain strength and add risk to Austral USA. 

In fact, the simple HII/AMSEC management structure turned into a strength because they had fewer layers of subcontractors. Additionally, the common ownership (HII owns AMSEC as a wholly owned subsidiary) and tight integration of the team created greatly reduced risk.

Beyond the simplicity of HII’s management structure, Austral USA created a weakness for their offer.  By comparison, Austral USA had to manage four (4) subcontractors and one of those subcontractors had an entire cadre of MORE subcontractors to manage. 

In the end, Austral USA is self-performing slightly more work than HII, but Austral USA has less cohesive team integration and with extra layers of subcontractors, NAVSEA perceived this as a very real risk in performance with a much less cohesive management structure.  By contrast, HII’s ownership of AMSEC and use of them as a primary subcontractor created tighter integration of the team. 

Past performance with the Littoral Combat Ship (LCS)

Austral USA challenged HII’s past performance rating because HII lacked experience with the LCS as a ship class.  Austral USA received a past performance rating of Somewhat Relevant and of a Satisfactory Confidence vs. HII receiving Very Relevant and Satisfactory Confidence.

Austral USA had to wonder how HII had a better score when HII itself had no direct experience with the LCS.

What happened here connects back to the AMSEC relationship and HII’s overall familiarity with planning yard tasks.  NAVSEA found that HII’s 30+ years of planning yard experience and AMSEC’s direct work with LCS to be superior to Austral USA knowing the LCS.  Remember how tightly integrated AMSEC is with HII?  No doubt that this was a great benefit to HII to truly leverage AMSEC. 

Takeaway?

  • Simple and less layered management and team structures reduces risk in performance
  • Don’t get carried away with complex teaming structures or it will not likely end well
  • Past performance can reflect the total team’s likelihood of success and NOT just from the prime contractor
  • Past performance does not have to be a perfect 1:1 match to be strong so consider the total picture before assuming strength or weakness

Does this topic interest you?  Are you interested in finding out more about trends in contract award decisions and even more on what has unraveled award decisions?  Check out our analysis on trends in evaluations.  Contact us today! 

© FedSavvy Strategies and FedSavvy Strategies blog, 2012-2024. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to FedSavvy Strategies and FedSavvy Strategies blog with appropriate and specific direction to the original content.

Brian Lindholm
Author: Brian Lindholm

Share this:

  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X

Like this:

Like Loading…
Tags: competitive intelligence, govcon, market intelligence, win-loss
Previous post FedSavvy Strategies and G2Xchange Partner to Deliver More Actionable Intelligence Next post Competitor Highlights: Do you hear the roar of Thundercat Technology?

Related Articles

Noteworthy GOVCON Mergers and Acquisitions

April 18, 2022Brian Lindholm

Competitor highlights: Accenture…Wins, Acquisitions and Changes! Oh my!

July 12, 2022Brian Lindholm
Learn to measure capture readiness for federal contracts with evidence-based scoring of customer knowledge, requirements, competitors, teaming, staffing, and pricing.

Meaningful measurements of capture readiness

October 12, 2026Brian Lindholm

Recent Posts

  • Meaningful measurements of capture readiness
  • Middle-Market Growth Strategies
  • Mind Mapping and Its Use in Competitive Intelligence
  • Guidelines for Assessing Competitor Capabilities
  • Accenture Federal Services Revisited: Commercial IT Know-How and Partnerships Driving Its Future
Schedule a call with Owner and Managing Principal, Brian Lindholm

Savvy Source signup form!

Do you love #GOVCON market and competitive intelligence topics?  Sign up for our monthly newsletter...the Savvy Source!

Subscribing to Savvy Source magic...

Thank you for signing up for the Savvy Source!  

Tags

accenture agency evaluation AI Army black hat Booz Allen Hamilton business development process capture competitive analysis competitive intelligence DOD DoW GD4A GDIT Golden Dome govcon GSA IDIQ incumbent ITES-3S ITES-4S L3Harris leidos Lockheed Martin ManTech market analysis market intelligence MDA mergers and acquisitions NASA Opportunity palantir Peraton private equity RFP SeaPort Nxg SMDC SMEs Space T4NG2 top govcon top govcon competitors usaf USSF win-loss

Quick Links

  • Home
  • About Us
  • Offerings
  • Resources
  • Shop
  • Terms and Conditions
  • Contact Us
Fed Savvy Strategies Logo

P.O. BOX 61351
Potomac, MD 20859
301.760.8977
info@fedsavvystrategies.com

Contact Us

Contact Us
Subscribe to Our Newsletters »
© FedSavvy Strategies 2012-2026. Unauthorized use and/or duplication of this material without express and written permission from FedSavvy Strategies is strictly prohibited.
%d