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Diagram of FedAgency Insight benefits, including agency evaluation preferences, value-versus-price behavior, and proposal features that earn strengths
Benefits
Use Cases
Resources

FedAgency Insight: How Federal Agencies Actually Evaluate Proposals

FedAgency Insight is an analysis of how a specific federal agency evaluates and awards contracts. Each report draws on real win-loss data to tell you whether that agency behaves as a value buyer or a discount buyer, its typical evaluation criteria and risk tolerance, which proposal features have historically earned strengths, and where bidders have been assessed weaknesses — so you can shape solution and price to how that agency actually decides.

What are the Benefits of FedAgency Insights?  

  • Illustrates which bid features are typically scored as strengths and weaknesses, so you can adjust your solution to improve your evaluation score
  • Defines the common evaluation factors the agency uses, so you know how and what will be evaluated — and in what order — long before an RFP is released
  • Provides trends on that agency’s openness to paying higher prices
  • Highlights how that agency evaluates pricing realism
  • Shows what your non-cost score needs to be relative to competitors to earn a pricing premium, if one is achievable at all
  • Shares case studies of wins and losses you can learn winning and losing tactics from

FedAgency Insight Use Cases

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Shape Your Solution to Fit Agency Preferences

Understanding clear trends in what agency’s favor in evaluations and what they typically assess weaknesses to helps you guide your solution development and messaging to “speak their language” so it improves your chances to get more strengths and fewer weaknesses.
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Examine Your Losses to Learn What To Do Better

No business has a 100% win rate. Even though losses can be disappointing and expensive, it represents an opportunity to win. Use our data to help you understand why losses happen at the target agency so you can avoid such mistakes going forward.
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Evaluate Competitors for Major Pursuits

Has a major competitor consistently beat you? Are you concerned about a major competitor and how they win? We will assess their wins and losses to de-mystify how they win and lose so you can shape your solution to better compete.

Ready to get started with FedAgency Insight?

Shop now or request any custom order you don’t see available by messaging the team directly.
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Frequently Asked Questions

How can we predict how an agency will actually score our technical proposal versus the written RFP?
What is the best way to determine a ``Price-to-Win`` that isn't just the lowest price?
How do we identify the ``Hidden Risks`` that lead to proposal weaknesses or deficiencies?
What specific features or ``Value-Adds`` are currently scoring well at my target agency?
Can we use agency award trends to decide our teaming and ``Make vs. Buy`` strategy?
How can we predict how an agency will actually score our technical proposal versus the written RFP?

Every federal agency has an “Evaluation DNA”—a set of historical preferences and biases that aren’t always explicit in the Section L and M. By analyzing FedAgency Insights, you can identify recurring patterns in how specific agencies (like DHS, DHA, or NAVWAR) award strengths. We track which technical features consistently earn “Blue/Outstanding” ratings and which “innovations” are frequently flagged as “performance risks,” allowing you to tune your solution to the agency’s specific comfort level.

What is the best way to determine a ``Price-to-Win`` that isn't just the lowest price?

Winning on merit requires understanding the agency’s Value-Price Tradeoff history. Some agencies claim to be “Best Value” but historically award to the LPTA (Lowest Price Technically Acceptable) bid. Others are willing to pay a premium for specific risk-reduction features. FedAgency Insights provides a cheat sheet on these pricing trends, helping you find the “Goldilocks” price point where your technical merit justifies a higher price in the eyes of that specific Source Selection Authority.

How do we identify the ``Hidden Risks`` that lead to proposal weaknesses or deficiencies?

Risks are often agency-specific. A technical approach that is considered “low risk” at NASA might be seen as “high risk” at the Social Security Administration due to legacy system sensitivities. We highlight where agencies have historically issued “Weaknesses” in recent debriefs and GAO protests. By identifying these Risk Patterns early, you can pre-emptively mitigate them in your proposal, turning a potential liability into a documented strength.

What specific features or ``Value-Adds`` are currently scoring well at my target agency?

High-scoring features change as agency leadership and mandates evolve (e.g., the current shift toward Zero Trust or AI-driven automation). FedAgency Insights tracks these “Score-Boosting” trends. We identify the specific keywords, certifications, and methodology frameworks that evaluators at your target agency are currently rewarding with “Strengths,” giving you a roadmap to modernize your solution for maximum impact.

Can we use agency award trends to decide our teaming and ``Make vs. Buy`` strategy?

Yes. If an agency’s evaluation history shows a strong preference for “Small Business Participation” even on Unrestricted tracks, or a bias toward specific “Incumbent-Heavy” teaming structures, you need to know that before you build your team. Our insights show you which teaming configurations are winning on merit, helping you build a “High-Scoring Team” rather than just a technically capable one.

Explore Real Wins and Losses

Explore real-world examples of bidder successes and mistakes to discover how to learn them to improve your own future bids.

We use this type of learning to create FedAgency Insight, which formalize those learnings into actionable insights.

It’s a Trap! 10 Common Lies in Black Hat Reviews (and How to Avoid Them)

September 14, 2026Brian Lindholm
Read More
A hooded challenger climbs toward a golden-armored champion, illustrating how ITSC unseated incumbent IESE in a Space Force best value tradeoff.

Challengers Taking Risks Can Win a Best Value Tradeoff

August 21, 2026Brian Lindholm
Read More
Two arm wrestlers labeled 'lower price' and 'better technical' compete over 'best value trade off' in a military command center.

Mission Alignment is Not an Unstated Evaluation Criteria

July 14, 2026Brian Lindholm
Read More
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