Competitor highlights: Booz Allen Hamilton…the update!

We last examined Booz Allen Hamilton in August 2018. At the time, the company had been experiencing steady business growth.  They continued growth through wins of large-scale contracts in cyber, data analytics, and digital engineering.

Since then, Booz Allen Hamilton has continued its upward trajectory, generating its highest annual revenue since its initial public offering with a 2020 annual revenue of $7.5 billion, and increasing its headcount to 27 thousand employees worldwide. 92% of the $7.5 billion came from prime contracts, while 8% came from its work as a subcontractor. 

Booz Allen Hamilton Annual Revenue 2016-2020

Although the company continues to invest in all of its cross-functional areas – consulting, analytics, digital solutions, engineering, and cyber – its growth over the last several years can, in part, be attributed to its notable investments in cyber and artificial intelligence (AI). These investments have translated into a steadily increasing array of contracts with U.S. Government customers.

Core Federal Customers

Image 2 – Source: USASpending.gov

Continuing to invest in cyber

One of the major stories captured in our last blog was Booz Allen Hamilton’s win of not one, but two task orders under the Continuous Diagnostics and Mitigation (CDM) Dynamic and Evolving Federal Enterprise Network Defense (DEFEND) programs to defend the “.gov” networks for Group B and Group D agencies. 

Key cyber investments

• In September 2018, Booz Allen launched District Defend®, a mobile solution that enforces security through centrally administered, location-based controls to enable employees to access and transmit sensitive information securely from any location.
• In June 2018, the company established its Cyber Innovation Hub in Annapolis Junction, Maryland. The hub, which houses Booz Allen’s Dark Labs, consists of security researchers, penetration testers, reverse engineers, network analysts, and data scientists that help advance the development for its cyber programs servicing Defense, Intelligence Community, and Federal Civilian customers. 

Marquee wins in cyber

• U.S. Department of Defense (DoD), Joint Artificial Intelligence Center (JAIC), Cybersecurity National Mission Initiative – In October 2019, Booz Allen Hamilton, as part of a joint venture with the U.S. Department of Commerce’s National Technical Information Service (NTIS), announced a program to support JAIC, integrating AI and DevOps into cybersecurity solutions for proactive cyber monitoring and network detection. Although this not considered a traditional contract win, the program will likely serve as a means for Booz Allen to expand its role in AI-driven cyber within DoD. 
• U.S. Department of Energy (DoE), Advanced Cyber Analysis and Security –In November 2019, Booz Allen Hamilton won a seven-year, $116 million ceiling value contract to provide advanced cyber analysis and security services to the DoE. Under the contract, Booz Allen provides the DoE with penetration testing, incident response and monitoring, and risk vulnerability assessments. Booz Allen already provides continuous diagnostics and monitoring of DoE networks under the CDM DEFEND Group B task order.

Their expansion in the field of Artificial Intelligence

In July 2020, Booz Allen Hamilton received the NVIDIA Partner Network (NPN) Global Consulting Partner of the Year award for the third year in a row. The award recognizes Booz Allen Hamilton for its commitment to promoting AI adoption within the U.S. Government. Through this strategic partnership, Booz Allen Hamilton blends its AI and cyber capabilities with NVIDIA’s machine learning (ML) platform, RAPIDS, to proactively detect and thwart cyber threats. According to the company, Booz Allen Hamilton is using human-centered AI to deliver solutions on more than 60 active projects for the U.S. Government.

Here are a few ways Booz Allen Hamilton has been positioning itself to advance AI within the federal market. 

Key AI/ML investments

• Modzy™ – In a November 2019 press release, Booz Allen Hamilton introduced Modzy™, an enterprise software platform that creates an AI layer in the tech stack. Booz Allen Hamilton worked with several technology vendor partners including CrowdAI, Hypergiant, Orbital Insight, Paravision, Apptek, and AI.Reverie to create this product that features an index of pre-trained AI models that its customers can deploy at scale. 
• Tabletop Commander – Creative Director Mike Wikan created Tabletop Commander at the Booz Allen Hamilton Innovation Hub in Austin, Texas. The virtual tabletop uses AI-powered natural language processing and immersive technology to aid in wargaming exercises for the U.S. Air Force. The Tabletop Commander helps U.S. Air Force operational planning to visualize the execution of operation order.

Marquee wins in AI/ML with DoD customers

• U.S. Army Combat Capabilities Development Command (CCDC), Aviation and Missile Center Systems Simulation, Software, and Integration Directorate (AvMC S31) – In October 2019, Booz Allen Hamilton won a five-year, $561 million ceiling value contract to improve human performance for the U.S. Army CCDC AvMC S31. AvMC’s S3I specializes in software engineering, modeling and simulation, and systems development. Under the program, Booz Allen Hamilton uses data and AI to provide AvMC S31with a tactical human dimension training platform that includes both augmented and virtual reality simulations, biometric data capture, tactical training, and an athlete management system.
• U.S. Department of Defense (DoD), Joint AI Center (JAIC) Joint Warfighting National Mission Initiative (JWNMI) – In June 2020, Booz Allen Hamilton was awarded a five-year, $800 million ceiling value contract by the U.S. General Service Administrations (GSA) Federal Systems Integration and Management Center (FEDSIM) and the DoD to provide AI services to support the JAIC JWNMI. Under the program, Booz Allen Hamilton will service as the prime systems integrator to develop and integrate AI technologies and capabilities to DoD customers.      

The FedSavvy Strategies takeaway

• With its internal investments and growing past performance in AI, Booz Allen Hamilton has positioned itself as an industry leader in providing AI solutions for the U.S. Government. As the federal government appetite for AI-based solutions grows, Booz Allen Hamilton will likely remain one of the most formidable competitors. Make sure to keep them front of mind when evaluating the competitive landscape.
• Booz Allen Hamilton continues to win large-scale contracts based off of its investments in cyber. As shown through its partnership with NVIDIA and program advancing the JAIC’s Cybersecurity National Mission Initiative, Booz Allen Hamilton is positioned to continue to develop AI-driven cyber solutions for its customers. 

If you need help peering further into Booz Allen Hamilton or other competitors for an upcoming contract opportunity, contact FedSavvy Strategies to provide competitor intelligence and Black Hat review sessions. 

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