Federal contracting is an incredibly competitive market demanding significant information to make complex business decisions. All too often, capture teams find themselves making decisions which – of course – demands information on potential partners or competitors. This often leads to extensive time in front of the all too popular subscription databases, sifting through a patchwork array of internal documents or the obligatory extensive web searches.
“Battle Cards” are a common product used by corporate business development teams to have reliable, relevant and ready information as a quick reference guide on their major competitors. We take this concept further to fit the federal contracting market. Each battle card is customized to the client’s specific needs and defined market. Generic information defeats the purpose of this easy reference guide.
| Use case | Why does this matter? |
| Early qualification of pursuits | Early in the evaluation of a pursuit that your prospects are poor. Avoid the investment of business development resources that are only going to lead to a loss. |
| Assess a potential partner | The lines of competitor vs. partner depend on the situation. |
| Enable executive decision making | Spending time querying databases, doing ad hoc searches, etc. is not usually good enough to help executives make decisions in a timely manner. Use Battle Cards as a reliable and simple tool to enable such business decisions. |
| Track potential acquisition targets | Businesses that are potential acquisition targets might get lost in the shuffle. Use a Battle Card to assess the strengths and developments of an acquisition target. |
| Monitor core competitors in a core or emerging market | One of the best ways to understand the dynamics in a market is to study competitors and how well they fare. Use a Battle Card as a monitoring tool to keep abreast of their market position. |
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