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What is in a Battle Card?
Features & Benefits
Use Cases
Blog Resources

Federal contracting is an incredibly competitive market demanding significant information to make complex business decisions.  All too often, capture teams find themselves making decisions which – of course – demands information on potential partners or competitors.  This often leads to extensive time in front of the all too popular subscription databases, sifting through a patchwork array of internal documents or the obligatory extensive web searches.

“Battle Cards” are a common product used by corporate business development teams to have reliable, relevant and ready information as a quick reference guide on their major competitors.  We take this concept further to fit the federal contracting market.  Each battle card is customized to the client’s specific needs and defined market.  Generic information defeats the purpose of this easy reference guide.

What is in a Battle Card?

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Our ratings on the competitor’s overall strengths

Visual representation of strengths based on typical adjectival ratings
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Pattern of Wins and Losses

We sample the competitor’s wins and losses to understand trends to inform you on how they succeed and fail.
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Narrative of Strengths and Weaknesses

This is a brief narrative of key findings
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Corporate Experience

Identified known or likely corporate experience to be featured in pursuits
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Processes and Tools

Selected known and suspected intellectual property to be featured by the competitor
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Illustrated M&A History

Understand their acquisitions to enhance understanding of legacy businesses that drive competitive advantage
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Known Teaming Partners

While teaming decisions are situational, understanding who are existing and confirmed relationships begins to show a pattern of teaming candidates.

Features & Benefits

  • Ready-to-go reference material on a competitor specific to your market and not only a specific pursuit or broad generic information on the competitor
  • Leverage our routine monitoring and analysis of major GOVCON businesses to keep you current
  • Compact reference guide that’s easy to open and use for teaming decisions and early stage go / no go
  • Understand trends in wins and losses to assess likely strengths and weaknesses
  • Visual representation of data eases consumption for clear and distinct assessments
  • Anticipate teaming arrangements to assess potential teams in pursuits
  • Use Battle Cards for early analyses on competitors without the investment of a Black Hat review
  • With routine updates via subscription, use our routine collection of intelligence to maintain this for your team enabling them to do other activities

What are use cases for Battle Cards?

Use caseWhy does this matter?
Early qualification of pursuitsearly in the evaluation of a pursuit that your prospects are poor. Avoid the investment of business development resources that are only going to lead to a loss.
Assess a potential partnerThe lines of competitor vs. partner depend on the situation.
Enable executive decision makingSpending time querying databases, doing ad hoc searches, etc. is not usually good enough to help executives make decisions in a timely manner. Use Battle Cards as a reliable and simple tool to enable such business decisions.
Track potential acquisition targetsBusinesses that are potential acquisition targets might get lost in the shuffle. Use a Battle Card to assess the strengths and developments of an acquisition target.
Monitor core competitors in a core or emerging marketOne of the best ways to understand the dynamics in a market is to study competitors and how well they fare. Use a Battle Card as a monitoring tool to keep abreast of their market position.

Blog Resources

Booz Allen Hamilton: Get smart on their changes…or else

June 13, 2022[email protected]

We last examined Booz Allen Hamilton in August 2020. At the time, the company was experiencing steady business growth (which we also noted in our August 2018 blog) and continues to maintain that steady growth now. The company announced at the end of its fiscal year 2022 that it earned $8.4 billion in revenue, up…

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Deloitte…Their Changes, Investments and Contract Wins…Oh My!

May 24, 2022[email protected]

We last looked at Deloitte in January 2020 to gain insight into the Government & Public Services (GPS) practice, including its major wins and customer portfolio. Deloitte’s GPS business has experienced changes in its U.S. Government customer portfolio balance over the last two years.  In 2020, Deloitte’s customer portfolio was led by the IRS, U.S….

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Competitor highlights: Amentum and their substantial private equity enabled growth

April 20, 2022[email protected]

Amentum has recently made headlines for its acquisition of PAE and DynCorp in their short two year history. As we all observe the substantial investment of private equity in the U.S. Government contracting market, let’s examine who and what Amentum is today. The true core of Amentum comes from URS Corporation’s legacy Federal Services business…

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Contact us today to discuss creating custom Battle Cards for your business!

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